As I had promised at the end of Part 1, I’m going to share a sample of the letter you should send to customers announcing your company name change plus a bunch of great tips for executing the name change the right way. This is the also the same letter you will need to reformat a little to do an email blast to your customers.
Remember I said that all the great marketing knowledge I learned from my marketing guru, Leo, is still working great for my 1-1 clients to this day, and I’m going to share more of it with you here!
Here’s a sample of a letter I wrote for a client of mine who was changing the company name to end some confusion in his market and to launch his rebrand as well as some additional tips for doing a name change the right way.