The threat of Bad PR (aka Public Relations) used to keep me up at night when I was a contractor. It doesn’t take much Bad PR to make it tough for your company to grow or, if it’s bad enough, to go out of business.
And as you grow your company and more and more people are at work each day, there are more and more people who can slip up or even give the appearance that they’ve slipped up.
What can you do to mitigate – or better yet – avoid Bad PR?
Learn how to play both offense and defense.
Note: As a CYA (aka Cover Your…Anatomy), you’re welcome to get advice from your own professionals who specialize on any and all of this. There’s a lot at stake.
In the meanwhile, I’m going to share my take on some examples of the high stakes game we, as contractors, must play…