Can Radio and TV Marketing Still Make the Phone Ring?

Have you wondered whether or not radio and TV marketing still make the phone ring? Well, yes they can.

This isn’t just my opinion. It’s an opinion based on the work I’ve done with clients and partners recently as well as over many years.

Here’s what I do know about radio and TV marketing … it doesn’t work unless you plan out and execute the campaigns way ahead of time.

When planning radio or TV campaigns, there are four key things you must do to be successful: