When I begin work with a new client, I seek to understand their company and how it ticks today. I also need to understand how the owner or owners function today.
That’s why I like to get to Leadership Power before I dive into Marketing Power….what?
Yep, the reason for doing Leadership Power before Marketing Power is to clarify the owner’s vision of what the company’s mission, position in the market (or how they go to market that differentiates them) and what they hope it will look like when they’re all done. Otherwise, the Marketing Power is off to work in the wrong direction vs. in synch with the goals and mandates that Leadership Power identifies.
I run them through a series of exercises that help reveal to both of us what they really want from their business and their personal life in the next 3 to 5 years. Yes, your business life is directly tied to your personal life. It’s not meant to be all consuming as it is to many contractors. Your business should be designed to serve your personal life, not the other way around.
To me, the often used phrase that speaks to Leadership Power is, “If you don’t care where you end up, any road will do!”
I don’t know about you, but I know myself and my clients, and we care an awful lot about where we end up; so, that’s why we spend time defining in WRITING the following: