069 – Marketing Information, Not Scare Tactics
Contractors often struggle to put marketing together that communicates in an informative way and doesn’t scare people. To be able to hire you, they shouldn't have to learn your trade. Stop! Provide marketing information instead.
068 – Checking In vs Snooping
It's important for you, your employees, and your customers to check in on employees, but there's a difference in checking in and snooping.
067 – Holiday Bonus Blues Getting You Down?
Are the holiday bonus blues getting you down? Get started on your Company-Wide Bonus Game now and make next year’s holiday bonus a Ho Ho Ho vs. a No No No!
066 – Owner Procrastination Implementing is the Biggest Problem
Implementing a plan of action helps overcome fear of change, but one of the biggest problems getting in the way of change is procrastination.
065 – 7 Rules for Direct Mail Done Right
Direct mail marketing done right can be very effective for contractors but only if you respect the rules.
064 – Does the 12-Hour Workday Work?
The idea of a 12-hour workday has been around for a while, but is it worth it? Here are 5 reasons why it's not as effective as you think.
063 – Sales Coaching isn't Just for Techs
Selling doesn’t begin when a Tech is at the customer’s doorstep. It starts when your Customer Service Representative answers the phone.
062 – Driving Phenomenal Sales with Sales Coaching
Contracting businesses want to drive phenomenal sales. To effectively coach techs in sales you need a repeatable, documented selling-system in place first.
061 – Why You Need to Stop and Eat Lunch
During the busy season, it's common to pile our lunch on the dashboard and swallow our food whole without coming up for air. Make time for lunch.
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Notice to listeners: The information in this podcast, along with the forms and structures provided, are meant to serve as a helpful reference guide for the plumbing, heating, cooling, electrical, and other contracting industries. The host of and contributors to this podcast take no responsibility for compliance with the laws or regulations that govern your specific business. The responsibility for making sure everything is compliant (among other things) is 100 percent yours. Before you implement any new information or forms, please check with your own trusted business advisers, including your own attorney, to make certain that the forms and the information you plan to implement will comply with all relevant laws, customs, and regulations.