065 – 7 Rules for Direct Mail Done Right
Direct mail marketing done right can be very effective for contractors but only if you respect the rules.
064 – Does the 12-Hour Workday Work?
The idea of a 12-hour workday has been around for a while, but is it worth it? Here are 5 reasons why it’s not as effective as you think.
063 – Sales Coaching isn’t Just for Techs
Selling doesn’t begin when a Tech is at the customer’s doorstep. It starts when your Customer Service Representative answers the phone.
062 – Driving Phenomenal Sales with Sales Coaching
Contracting businesses want to drive phenomenal sales. To effectively coach techs in sales you need a repeatable, documented selling-system in place first.
061 – Why You Need to Stop and Eat Lunch
During the busy season, it’s common to pile our lunch on the dashboard and swallow our food whole without coming up for air. Make time for lunch.
060 – Making All the Pieces Fit
Business advice from too many different souces is rarely effective, and it’s a headache trying to make all the different pieces of advice fit.
059 – Marketing Ahead So the Phone Won’t Go Dead
Have you ever picked up your company phone just to check if it was working? There’s nothing scarier than a phone that’s gone dead. Learn to market ahead so the phone won’t go dead.
058 – Can Radio and TV Marketing Still Make the Phone Ring?
Have you wondered whether or not radio and TV marketing still make the phone ring? Yes, they can, and I’ve seen my clients’ business increase as a result!
057 – What’s Finally Going to Fix Things at Your Company?
Riding your white stallion sun-up to sun-down putting out fires in your contracting business? Fire prevention via operating manuals is the key to success.
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Notice to listeners: The information in this podcast, along with the forms and structures provided, are meant to serve as a helpful reference guide for the plumbing, heating, cooling, electrical, and other contracting industries. The host of and contributors to this podcast take no responsibility for compliance with the laws or regulations that govern your specific business. The responsibility for making sure everything is compliant (among other things) is 100 percent yours. Before you implement any new information or forms, please check with your own trusted business advisers, including your own attorney, to make certain that the forms and the information you plan to implement will comply with all relevant laws, customs, and regulations.