It’s not that potential customers don’t trust what you’re saying about yourself in your marketing. It’s just that… they don’t!
That’s because they figure you’re just saying what you’re saying to sell them something. You do want to sell them something, and that’s OK because you’re typically there because they have a problem or a need they want addressed. The thing is, the saying “Perception is reality!” holds true here.
They need to trust you first, and to do that they need more than the words you’re saying.
Think about it. When you go shopping for a car or need some kind of work or service at your home or office for something you don’t do, don’t you ask your friends, family members if they know someone good?
We’d rather not be a guinea pig, or worse, be taken advantage of!