Al Levi

069 – Marketing Information, Not Scare Tactics

By Al Levi / January 20, 2021 / 0 Comments

Contractors often struggle to put marketing together that communicates in an informative way and doesn’t scare people. To be able to hire you, they shouldn’t have to learn your trade. Stop! Provide marketing information instead.

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068 – Checking In vs Snooping

By Al Levi / January 8, 2021 / 0 Comments

It’s important for you, your employees, and your customers to check in on employees, but there’s a difference in checking in and snooping.

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Checking In vs Snooping

By Al Levi / January 5, 2021 / 0 Comments

In a bunch of management articles and blogs I’ve read in the last few years, there is more and more discussion about the ever-growing amount of time being wasted in the office (remember when all your office staff worked in the office?). It still happens with personnel there, at home, and also with staff in the field.

The issue I’ve had from the beginning of my first becoming a manager, then an owner, and now an industry-consultant is to find what is the right balance between checking in on staff and what amounts to spying on employees.

I will confess that while at work I’m all about work, and that is pretty much what I expected from my employees, and that’s what I teach my clients to expect from their employees. That doesn’t mean there isn’t a need for time to… just hang out, chat, and share a laugh. Remember, we come to work as much to socialize as well as just to collect a check.

To my mind, that time of coming together whether in the break room for office staff or at the local 7-Eleven ™ or Circle K™ is vital to team building. It’s worse when people are “stealing” productive time to do solo-time wasting activities.

Yes, COVID has changed things for now, but in the long run, I believe more people will be working safely in an office again or at least some hybrid of home and office. Productivity studies and issues of disconnection from the company are still pointing to the need for face-to-face time and not just FaceTime or Zoom Meetings.

A friend of mine who worked his whole life in big corporate America told me that there was an art to always looking busy whether it was pouring over stacks of reports in the old days when stuff got printed that then turned into staring at the computer when the stuff moved to digital. Productivity didn’t change much… People just found new ways to look busy.

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067 – Holiday Bonus Blues Getting You Down?

By Al Levi / December 16, 2020 / 0 Comments

Are the holiday bonus blues getting you down? Get started on your Company-Wide Bonus Game now and make next year’s holiday bonus a Ho Ho Ho vs. a No No No!

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066 – Owner Procrastination Implementing is the Biggest Problem

By Al Levi / December 2, 2020 / 0 Comments

Implementing a plan of action helps overcome fear of change, but one of the biggest problems getting in the way of change is procrastination.

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Owner Procrastination Implementing is the Biggest Problem

By Al Levi / December 1, 2020 / 0 Comments

In my seminars, workshops and webinars, I often ask the audience the following question, “Why do people resist change?”

I get a lot of good answers like:

1) They fear the unknown

2) They are uncertain about what the outcome will be

3) They worry things might actually get worse

4) They admit they want to protect the status quo

But I’ve learned along the way, both in my own business and now as a consultant to so many other businesses for so long, that the number 1 reason people resist changes is… Fear of Failure!

I didn’t understand this phenomenon when I was young so I was baffled as to why my team would resist the change I was proposing when it was clearly getting rid of something they said they hated with something they agreed could possibly be better.

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065 – 7 Rules for Direct Mail Done Right

065 – 7 Rules for Direct Mail Done Right

By Al Levi / November 18, 2020 / 0 Comments

Direct mail marketing done right can be very effective for contractors but only if you respect the rules.

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064 – Does the 12-Hour Workday Work?

By Al Levi / November 4, 2020 / 0 Comments

The idea of a 12-hour workday has been around for a while, but is it worth it? Here are 5 reasons why it’s not as effective as you think.

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Does the 12-Hour Workday Work?

By Al Levi / November 3, 2020 / 0 Comments

The idea of moving the normal 8 hours a day to 10 hours or even 12 hours a day has been around a long time. And the idea of a longer workday comes and goes with the business cycle and, many times, where we are in the economic cycle and unemployment rate.

In the contracting business, we’re typically all expected to work more than the traditional 40 hours a week and, therefore, more than an 8-hour day.

The nature of most of our businesses that are deemed essential is that we’re necessary and time-critical.

Drains overflowing, water cascading from your second floor bathroom into your dining room, no heat on a zero-degree day with howling winds in winter, or no cooling on a 90-plus-degree day in summer… all are time sensitive for sure. It is going to test you and your staff needing to put in a very long day and, many times, day after day too.

Working hard is one thing, but there is a point of diminishing returns.

Here are just 5 signs to tell you when you’re getting to the downside…

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063 – Sales Coaching isn’t Just for Techs

By Al Levi / October 28, 2020 / 0 Comments

Selling doesn’t begin when a Tech is at the customer’s doorstep. It starts when your Customer Service Representative answers the phone.

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