Podcast Episodes

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065 – 7 Rules for Direct Mail Done Right

065 – 7 Rules for Direct Mail Done Right

Direct mail marketing done right can be very effective for contractors but only if you respect the rules.

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064 – Does the 12-Hour Workday Work?

The idea of a 12-hour workday has been around for a while, but is it worth it? Here are 5 reasons why it’s not as effective as you think.

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063 – Sales Coaching isn’t Just for Techs

Selling doesn’t begin when a Tech is at the customer’s doorstep. It starts when your Customer Service Representative answers the phone.

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062 – Driving Phenomenal Sales with Sales Coaching

Contracting businesses want to drive phenomenal sales. To effectively coach techs in sales you need a repeatable, documented selling-system in place first.

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061 – Why You Need to Stop and Eat Lunch

During the busy season, it’s common to pile our lunch on the dashboard and swallow our food whole without coming up for air. Make time for lunch.

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060 – Making All the Pieces Fit

Business advice from too many different souces is rarely effective, and it’s a headache trying to make all the different pieces of advice fit.

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059 – Marketing Ahead So the Phone Won’t Go Dead

Have you ever picked up your company phone just to check if it was working? There’s nothing scarier than a phone that’s gone dead. Learn to market ahead so the phone won’t go dead.

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058 – Can Radio and TV Marketing Still Make the Phone Ring?

Have you wondered whether or not radio and TV marketing still make the phone ring? Yes, they can, and I’ve seen my clients’ business increase as a result!

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057 – What’s Finally Going to Fix Things at Your Company?

Riding your white stallion sun-up to sun-down putting out fires in your contracting business? Fire prevention via operating manuals is the key to success.

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056 – Too Many Cooks Spoil the Broth

Do you have too many cooks (aka leaders) in your company? Get everyone on the same page and work more effeciently with operating manuals.

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