Everything in business is Important!
Not everything in business is Urgent. Thank heavens!
The trouble starts when all your focus is on fighting fires—dealing only with Urgent items—leaving no time to focus on any Important-But-Not-Urgent items.
When you’re firefighting day after day, how will you ever work on the importance of Fire Prevention?
Answer: You won’t!
This is the daily struggle we face as business owners, and even moreso as Contractors.
All of it feels like it’s urgent. This is especially true when there’s an unhappy customer yelling at you and threatening to post their unhappiness online to everyone on planet Earth.
Breathe.
Now, you and I both know that if everything is urgent, there’s no way to prioritize and maximize your and your staff’s day. You must develop the ability to separate the Important-But-Not-Urgent things that are going on at your company today, just like they did yesterday, that are likely to continue that way until the final moment you put the key in your office door.