Marketing Ahead so the Phone Won’t Go Dead

Have you ever picked up your company phone just to check if it was working?

There’s nothing scarier than a phone that’s gone dead.

Most contractors are great at the work they do but they’re lacking when it comes to making phone ring at all much less in a way where they will end up with these three (critical) things:

1. The right amount of calls

2. From the right customers

3. At the right time

The key is to cultivate skills and techniques you can use to make your phone ring with more calls than you can handle. That’s because having more opportunities than you need is what will finally enable you to be picky about what work you pursue and how much you charge. If your phone isn’t ringing off the hook, you’re not likely charging what you deserve and need to be paid to operate a highly profitable business.