Al Levi, Author at The 7-Power Contractor

Personality Profiling – Tendencies vs. Absolute Truths

By Al Levi | April 14, 2020April 9, 2020

As part of Staffing Power, I advise my clients to make sure that Personality Profiling be a part of the hiring process.

To be clear, I don’t like the term “Personality Profiling” because it feels, to me, manipulative. Profiling is just a very bad word unto itself. That’s why I prefer the term Motivational Mapping.

Motivational Mapping is seeking to know how the new hire interacts in the world or at least how they view things. That promotes better communication because if you know the words they want to hear they’re more likely to be more motivated.

This switch of terms to Motivational Mapping isn’t meant to be a game of semantics. It’s more about recognizing that the term fits better because it’s about the things that motivate us. That’s different because we’re all wired differently. All of which I think is a really a good thing as we don’t want to live in a world of clones.

That said, we all have tendencies. And recognizing those tendencies early on will help set up the potential new hires to better succeed at your company. It can also reveal if a new hire is a good fit for your company. That’s why you want to pay attention to what the Motivational Mapping is revealing.

The Importance of Systems | Blue Collar Titan Podcast Series

By Al Levi | March 10, 2020July 15, 2022

Have you heard of the Blue Collar Titan Podcast Series?

The mission of the Blue Collar Titan Podcast is to provide you with valuable insights and inspiration from 21 blue collar industry titans over 21 episodes.

In Episode 13, Al Levi shares with hosts Erik and Larry the whole story about how his family’s contracting business got systems into place. You’ll also hear about the difference these systems (operating manuals, etc.) have made in some of Al’s clients’ businesses, as well as why systems are such a critical aspect of your business — if you want to grow and prosper.

Bad Employee or Bad Fit for Your Company?

By Al Levi | March 3, 2020March 2, 2020

Is there such a thing as a bad employee?

Yes, there is.

Is there such a thing as an employee who’s just a bad fit at your company?

Yes, there is.

How do you know if you have a bad employee or just a bad fit for your company?

Ah… that’s a little trickier! Good news is I’ve got some things to share with you that I think will help you make a better decision for yourself.

But I must let you know that until you have a systematic way of doing business at your company, your employees are at risk which puts you and your company at risk.

The only fair way for an employee to be judged good or bad is to have things documented in writing that helps your employees fill the box or boxes on your Org Chart. More than that, you also need to have the associated orientation process that gets them up to speed and provides the metrics they will be judged on. This coupled with never-ending training is the only way to give an employee the ability to step up and be a good-to-great employee at your company.

Tough news here…

The Right Way To Cut Business Costs (Part 2)

By Al Levi | February 4, 2020January 31, 2020

As promised at the end of Part 1 of The Right Way to Cut Business Costs, I’m going to share here in Part 2 the rest of the 5 most common areas to look to cut expenses the right way.

The remaining three are:

3) Inventory is in overload and out of control. The vast majority of shops I visit when I first do my 1-to-1 consulting are way overloaded with dead inventory that is costing them money. To me, it costs money because they could be trading this excess inventory off for credits with a supplier or sold off at a discount to generate money. It’s easy to think, “I should have those items on my shelf because if I buy in bulk it’ll be a good deal,” or “I want a lot of it in my warehouse because I don’t want to run out.” It’s all flawed thinking.

The best thing to do is what I call “Exit the Warehouse” business process, and that means finding a great partner with a great vendor or even two great vendors if need be. They can help take control of what you keep in stock, and they can help you arrive at the correct minimums and maximums for each item. It requires restricting access to the warehouse itself to a very limited amount of…

The Right Way To Cut Business Costs (Part 1)

By Al Levi | January 14, 2020January 31, 2020

Are all the expenses you’re “used to” carrying still pulling their weight?

Probably not!

Getting a better handle on this means you need to dedicate yourself to getting Financial Power in place.

Where should you start when it comes to cutting the right expenses in the right way?

Start by looking at all your expenses from the prior year listed in your Profit and Loss Statement (aka P&L). Take out a yellow legal pad if you want a manual moment or open up a Word document and list them all. Then, sort that list into must expenses and nice-to-have expenses.

It’ll be tough to do this because everything you now spend money on seemed like a good idea at the time. But a sinister thing about some expenses is they may be small expenses, but if they’re occurring every month, for instance, there is a compounding effect, and not in a good way. The reality is all these “small” recurring expenses add up.

Here are two of the five most common areas to look at when it comes to cutting expenses:

Leading with Humor

By Al Levi | December 3, 2019December 3, 2019

Wouldn’t you agree that the work we do as contractors can literally be life and death? It’s serious business!

I definitely feel this is true.

A plumbing or drain company keeps good water from bad water. Just go online and look up the plague. You’ll see what existed in the world before proper plumbing and sanitation changed it for the better. And plumbing and drain companies keep these systems functioning the way they must so we can stay alive and avoid illness. Without us, many people would be sick and dying.

A heating and cooling company not just keeps us warm in the winter and cool in the summer (which is very nice). In extreme cases for the young, the elderly, or the infirm, it too can be life and death. Remember, we “play with fire” as I told my own techs. Plus, we “play” with gas and fuel oil and even high voltage that in the wrong hands, untrained personnel, or even the inattentive tech can become very dangerous.

And electricians literally wrangle lightning and light our homes, power our communications abilities, and, in many homes, it is the “fuel” that provides the heating and cooling too. We take it for granted, but here too a lack of seriousness and attention to detail can cause real damage to life and property.

All of this is serious business.

BUT we can’t be deadly serious from sunup to sundown. We do need to be focused when we’re doing our work in every phase of our business, but we’re human beings, and without a break from it… it will wear you down if there’s no time to lighten up.

Here are just three ways humor helps:

Beware Actions Born of Boredom

By Al Levi | November 5, 2019September 22, 2021

Many a client throughout the years has told me when I said they were taking actions out of boredom with the status quo, “Bored? I can hardly catch my breath!”

Maybe… maybe not.

You can be crazy busy, but activity can serve to mask the underlying boredom that can creep into our life at work. This is especially so in a maturing company. The goal for leadership must be to make their companies perform consistently better, and this can take its toll.

Boredom usually takes hold because this never ending-process is tough and, frankly, boring. So, they respond to it by starting a bunch of new projects that take away attention from the main objective they said they were pursuing.

Here are just four ways boredom can play out in a bad way:

Marketing to Pick Up Dollars, Not Dimes

By Al Levi | October 15, 2019December 4, 2019

If you’ve been in the service contracting business for any length of time you know what it’s like when business slows down and money gets tight. And if you’re like most service contractors, marketing spend is usually the first thing to go!

My dad, Irving, called that “stepping over dollars to pick up dimes.”

Why? Because without marketing your phones are going to go dead and/or stay dead.

It might seem counter-intuitive but those slow times are actually the best times to be doing testimonial-based marketing, which I’ve seen work well not just for my own service contracting business but also for dozens of other contracting businesses ranging from plumbing, heating, cooling, electrical, roofing, garage door service—to name just a few.

To make sure the marketing of your contracting business hits the mark you’ll want to focus your time, energy and your money on three main drivers such as:

How to Gain Control of Your Business | The Service Hub Podcast

By Al Levi | October 15, 2019September 7, 2022

Are you ready to gain control of your business?

On Episode 10 of The Service Hub podcast, Al Levi shares with hosts Parker Williams and Trevor Hanson powerful ways to gain back control in your business through more efficient planning and goal setting, the creation of roles and manuals, as well as a handful of other tips on how to gain control and grow your business when you feel like you are at capacity.

Listen to Episode 10 on Apple Podcasts here.

Listen to Episode 10 on Spotify here.

The 7-Power Contractor (Part 2) | The Sharpest Tool Podcast

By Al Levi | October 15, 2019September 7, 2022

How can you run your business with Less Stress and More Success? The 7-Powers are key to achieving this.

On Part 2 of The Sharpest Tool podcast, Al Levi and host Josh Smith dive deeper into the 7-Powers that will help any contracting business achieve success… with less stress.

Listen to Part 2 here.

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