Al Levi, Author at The 7-Power Contractor - Page 3 of 50

Al Levi

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Mastering the Dispatcher Role from Beginning to End

By Al Levi |

One of the questions I get asked all the time by clients and customers is, “Why can’t my CSR also be the Dispatcher?”

Answer: They can and often do especially if you’re a small company. But if I ask more questions, usually I discover they’re struggling to be really good with one or the other. Maybe even struggling just to be okay.

The reason for this is that being a customer service rep and being able to do dispatching are two totally different skills sets, and the best people to fill each of those roles have different personalities. In fact, every time I’ve separated the CSR and Dispatcher roles, clients always report there is more money and more profit coming in.

Why is that?

Here’s why…

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Systems Freed Me Up to Help My Daughter

By Al Levi |

Every winter, my daughter, Pam, her husband and my grand dogs come to visit my wife and me in Phoenix. Now I’d like to think it’s because she misses us… and… she does, but it does help that she lives on the east coast where it gets just a LITTLE colder than here.

While she and her husband are RVing across the great USA (she wasn’t new to the club as she’s been RVing for years now), they still have to work. Her work is at a summer camp in the Poconos in Pennsylvania. For those who don’t live in the northeast, there are summer camps that kids go to for 7 weeks! That’s right 7 weeks!

So, when I say to people when they ask what she does and I tell them she’s a camp director at a summer camp, the next thing they ask is, “What does she do the rest of the year?” I reply, “She works full time, and she has navigated the globe to find staff.”

Hmmm… finding staff… sound familiar to you?

Anyway, when she was here in January 2021, she was working from my home and said that she’s never had so much of a problem recruiting and hiring people like college kids, staff for the kitchen, people for the pool and lake and more.

My wife, Natalie, Pam and her husband were at the dinner table one night, and she looked at us across the table and said solemnly: “If I call you, will you come and help?” To which I said, “You want me to come and be a camp counselor again for the first time in 50 years?” She replied, “Yes… Possibly.”

Two weeks into the start of camp, I hadn’t heard anything from Pam, that is until I got “the” phone call. It was Pam. She said, “I don’t want your advice. I don’t want your opinion. I want you on an airplane to come here to help me and I need you… now.”

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Will They All Quit if You Put in Operating Manuals?

By Al Levi |

Will they all quit if you put in Operating Manuals?

The short answer is, “No!”

The reason I say that is I did it at my own plumbing, heating, cooling and electrical company decades ago. We were a NYC Union shop and, we didn’t lose anyone.

And I know this is a fear of some contractors as I have done so many free 30-minute calls with prospective clients who would share this fear with me. To help, I’d share this following story.

One of my many different jobs at my very busy shop was being the Install Manager where I was running five Install Crews a day. Each morning, I’d setup the job files and debrief each Lead Installer on what to expect and let them know I’d make the rounds to check in on how things were going.

One day…

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5 Signs Your Business is Growing Too Fast

By Al Levi |

Can a contracting business really grow too fast? You bet it can.

I remember waking up at 6 a.m. for the second day in a row after working until 2 a.m. the night before at my family’s 70-person plumbing, heating, cooling and now electrical company only to face another day of massive stress and thinking, “At this growth pace, something’s got to change, or I’ll be a rich dead guy.”

That was not my goal and I bet it’s not yours either!

You were handling it—somehow—until you one day you just couldn’t and that’s when the wheels started to fall off or at the very least began to wobble. It’s like you’re in a batting cage and the pitches you used to be able to hit are now coming so fast you can’t even get the bat off your shoulder. That’s how it feels when you’re growing out of control and can’t keep up anymore. Sound familiar?

Here are five clear signs your business is growing too fast and you need to act—now.

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Two Roles You Can Never Leave as an Owner

By Al Levi |

“I fired all of them,” said the Canada-based condominium developer I was helping to optimize his business. “Wow,” I said. “What happened?”

The developer continued. “You said you wouldn’t work through a bunch of layers, and so I fired all my vice presidents. And you know what I found out? They were keeping things from me. If I hadn’t done that, my business would have been out of working capital within six months. Now you just have to help me navigate out of this.”

I told him in a nice but direct way, “I blame you… not them. It was your job to know for yourself what was and wasn’t happening at your company, and we’re going to fix that starting with getting you to a much better designed Box Org Chart.”

And we went on to do just that.

Unfortunately, this is a story I’ve heard all too many times over nearly 20 years of 1-to-1 consulting with contracting clients. The owner would delegate responsibility for their financial position to someone only to discover all kinds of impropriety once that person went on vacation, departed — or the bank or creditors started calling!

The Financial Manager role is one of two roles you can never give up. The other is Marketing Manager.

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How to Get Your Life Back and Have the Business You Want

By Al Levi |

“I just wish my Dad was around more,” said my daughter Pam to her 7th grade teacher. When my wife, Natalie, heard this during a parent conference she said, “My husband is the only dad in the back of the room doing things like videoing her shows and recitals.”

But when Natalie told me what Pam had said, I thought to myself, “Ouch.” The reason is, I had thought by being at every dance recital with my big camcorder was enough. My daughter saw through me though. The problem was I was there in body, but my mind was on work, specifically my family’s plumbing, heating, cooling and now electrical contracting business. The video camera caught what was going on, but if you’d have asked me the details after the show, I couldn’t have told you. I was too busy thinking about the disgruntled customer I had just come from and that I needed to call back or go see after the show was over.

Vacations? Forget it. My wife and I would go someplace nice and my cell phone would ring again and again. It was not relaxing. And then there was the big backlog of work that would take me a week to get through once we got back.

One day, the stuff hit the fan. The chaos I was accepting day after day was hurting me and everyone around me. I had to get my life back. I needed to put systems and processes into place at my company that would allow my staff to handle more on their own (the way I would do it). Also, I wanted to be able to delegate responsibilities to others in a way where stuff actually gets done and doesn’t boomerang and land back on my plate.

So I went home and made my wife, Natalie, a promise. I said, “For the next two years, I will be around even less than I am now and you deserve to know why…”

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Let’s Talk Systems with Al Levi | CVC Success Group

By Al Levi |

Systems – the missing link that causes chaos, waste, and inefficiency for so many businesses. Systems – the processes that move businesses to the level they desire and dream of. Systems – the lack of these are what eats up the managers’ time and causes headaches and heartache.

On this episode of The CVC Home Service Success Group Network, Al Levi joins hosts Jerry, Sheryl, and Joshua to talk about systems, their importance, and how to implement them.

Watch the episode here!

Tommy Mello & Al Levi: Why You Shouldn’t Dump Marketing During a Slump | Toolbox for the Trades

By Al Levi |

Many home service businesses thrived over the past few years because people were stuck at home. That’s the good news. The bad news is the free ride is over. And if you’re like most contractors, you’re probably already seeing the impact on your bottom line and are looking for places to cut.

Here’s the thing: Smart home service companies always grow in down times because so much of the competition thinks the way to survive is to fold up the marketing tent and hide under the table.

In this episode of Toolbox for the Trades—Why You Shouldn’t Dump Marketing During a Slump, Al Levi joins Tommy Mello, founder and CEO of A1 Garage Door Service, to unpack why now is the time for you to embrace this powerful albeit counterintuitive 3-prong strategy…

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Revealing Al Levi’s Untold Journey | Contractors’ Stories Podcast

By Al Levi |

Al Levi has an untold journey… and he tells it here!

On the Contractors’ Stories Podcast with Jim Klauck and Bob Muller, Al Levi opens up about his life and his journey as an industry pioneer and legend of contracting.

From his early days as a contractor, to his time as CEO of a major contracting company, to his journey as a keynote speaker and trainer, Al Levi has shared his story and insights with contracting students and professionals around the world.

With his help, you’ll be able to better understand the challenges and opportunities that face the contracting business today!

Watch the episode here!

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