Operating Power

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Buying Your Way to Growth

By Al Levi | August 4, 2020

When I talk to contractors, many ask the same question, and that is, “How do I grow my company the right way?”

To me, there are only two answers:

1) Master Organic Marketing

2) Master Acquisition

Mastering Organic Marketing means you are so good at the right messaging delivered using the right marketing vehicles that you create more demand for the work you can do in a given day which means you need to grow your team to support this ability.

Great Organic Marketers have figured out on their own or with good marketing outsources how to make their phone ring “off the hook” which has allowed the owner to hang up their tool belt and begin to focus on what it takes to run a successful business.

Mastering Acquisition means you’ve learned how to buy someone else’s company and acquire their customers and good will and sometimes their assets like trucks and inventory or even their building.

Great Acquisition Players know that Acquisition can and often does happen in many ways and in many forms.

My focus here is on Acquisition as the best way to… Buying Your Way to Growth.

Gratitude: Your Most Powerful Tool

By Al Levi | July 7, 2020

At my company, we used to show people our gratitude by keeping them employed. You know, giving them a paycheck. Heck, what else were we expected to do… am I right?

The answer of course was, no… I was dead wrong!

There are plenty of surveys that ask employees to rank what’s most important to them when it comes to their job. And if you’re like I was, you might say it’s all about the money. But, time and again, the surveys show that employees don’t value their paycheck as number or 1 or even in the top 5.

Always in the top 5 is being appreciated by those who they work with and to whom they report.

My belief is people don’t go to work for a paycheck. They go to work so the paychecks doesn’t stop. And although they can’t spend “appreciation” at the grocery store, there’s a lot more at play with your team than just getting paid.

I came to learn that employees want and crave appreciation and gratitude for what they do. Good to know. The bad news is, it wasn’t something I was comfortable with doing and neither were my brothers, who were my partners, along with my dad.

5 Reasons You Can’t Run Your Business from the Beach Forever

By Al Levi | June 2, 2020

A few years back I worked with a phenomenal contractor, Mark Paup of Golden Rule Plumbing, Heating & Cooling, in Des Moines Iowa.

Mark had grown his business into a systematic and money making company. And as I like to do with former clients, I called him up just to see how things were going.

He asked me a question, “Al, do you ever just get to sit on the beach, and it all runs without you forever?”

I replied with the answer he knew I would, and that was, “No…”

And after the briefest of pauses, I continued with, “You absolutely don’t have to be so heavily involved in the day-to-day running of the business like you were when we first started. And you are actually encouraged to take time away from the business because you deserve it based on all the hard work you’ve done with me. It’s actually good for your team for you to let them run things without you.

“That said, you’re the face of this business, and you must keep a finger on the pulse of it to keep it headed in the leadership direction we created during Leadership Power! if you’re to reach the near-term goals set and the long-term goals still ahead.”

Bad Employee or Bad Fit for Your Company?

By Al Levi | March 3, 2020

Is there such a thing as a bad employee?

Yes, there is.

Is there such a thing as an employee who’s just a bad fit at your company?

Yes, there is.

How do you know if you have a bad employee or just a bad fit for your company?

Ah… that’s a little trickier! Good news is I’ve got some things to share with you that I think will help you make a better decision for yourself.

But I must let you know that until you have a systematic way of doing business at your company, your employees are at risk which puts you and your company at risk.

The only fair way for an employee to be judged good or bad is to have things documented in writing that helps your employees fill the box or boxes on your Org Chart. More than that, you also need to have the associated orientation process that gets them up to speed and provides the metrics they will be judged on. This coupled with never-ending training is the only way to give an employee the ability to step up and be a good-to-great employee at your company.

Tough news here…

Beware Actions Born of Boredom

By Al Levi | November 5, 2019

Many a client throughout the years has told me when I said they were taking actions out of boredom with the status quo, “Bored? I can hardly catch my breath!”

Maybe… maybe not.

You can be crazy busy, but activity can serve to mask the underlying boredom that can creep into our life at work. This is especially so in a maturing company. The goal for leadership must be to make their companies perform consistently better, and this can take its toll.

Boredom usually takes hold because this never ending-process is tough and, frankly, boring. So, they respond to it by starting a bunch of new projects that take away attention from the main objective they said they were pursuing.

Here are just four ways boredom can play out in a bad way:

Actions Speak Louder than Words – Fix Your Own First

By Al Levi | October 8, 2019

“Do as I Say, Not as I Do” is a common refrain from a frustrated boss.

Wouldn’t it be great if you could say this and all your employees would do just this? Sorry, it doesn’t work that way.

If what you’re saying doesn’t match what you are doing, you’re busted.

The reason is all eyes are upon you all the time, and as the owner, you can’t hide. I understand that no one is perfect when it comes to everything they do as a leader, but the fact is your actions speak louder than your words.

Think of it this way: imagine your dad or mom are telling you as a young teenager that you have to quit smoking because it is dangerous to your health. The problem is they’re telling you this as the ashes are dropping off the cigarette dangling from their mouths.

You see it for what it is.

A Better Way to Say Goodbye to Low Performers

By Al Levi | September 17, 2019

Years ago, when I first entered the family business as the last brother in to what was then a 3rd generation service contracting business—now a 4th generation plumbing, heating, cooling and now electrical contracting business—my dad said to me, “You can no longer hire anyone until you prove you can fire someone the right way. Face it. You like hiring people. And who doesn’t? But you need to do both.”

Well, I didn’t like that message much, but I knew he was right. As an empathetic person I am able to put myself in another person’s shoes and see things from their perspective. And I could only imagine how bad it felt to get fired!

Our service contracting company was and still is a NYC Union Shop. When it came to employee relations that was both good and bad news. The good: there was formal process for disciplining and terminating employment. The bad: we were not consistently following the steps. (In our defense, they were not all that clear!)

The first few times I fired a bad employee they were genuinely surprised. Naturally, they wanted to unload their frustrations but I just wanted to get it over with so usually I cut them off. It went so badly a few times I’m lucky I didn’t get shot!

Something had to change. We had to figure out a “right” way to say goodbye to a bad employee. The answer was to create our own formal process, which we called “The Steps of Discipline.”

What to Do When Family is Fighting at Work

By Al Levi | September 3, 2019

The first thing to remember is that all companies act like families whether or not the people working together are related.

Someone is playing the role of Dad, Mom, Big Brother, and probably the Big Sister.

And very commonly in the home service business and contracting world, our businesses tend to be multi-generational, so it could be quite literally a family business acting this way.

Here’s the thing… what do you do when people are not getting along? In other words, how do you clear the air, and how do you keep it from escalating or spreading like wildfire throughout the company?

Here are 10 great tips from my own business career working with my dad and two older brothers and from helping clients who are and are not related with these very real issues that can destroy the company if not addressed quickly and in the right way:

Who Goes to Training and Seminars? Probably Just You…

By Al Levi | August 6, 2019

In the beginning of my work career, just my brother, Richie, and I attended advanced training at my company. After all, we were never going to leave the company, unlike the possibility that one of our employees might get this costly training and then leave us.

Did I say we were smart or thinking ahead at this point in our lives?… No!

What happened is when Richie and I went to Fireye® controls training in the Boston area, as an example, we were the only ones who would then be capable of handling the big commercial boilers when the client would call. Lucky us!

Nope, not really.

That’s because we had commercial and industrial accounts that operated 24/7/365, and despite our having four rotating crews of 4 Techs on until 2 AM, they would get to a job like this and have to call… you guessed it… Al or Richie.

Well, we hated that. Especially when they called us in the middle of the night or over the weekend. They were on a paid shift, mind you, and not On-Call. But they were stuck, and we blamed them for not knowing what to do.

Remember, it was our decision to not send them to the same training we had gone to.

Well, Richie and I may not have been forward thinking about this policy, but we were not dumb, and we quickly woke up to the reality that only by sending our Techs to the same training and seminars we attended could they ever be as effective as they needed to be.

No Such Thing as Accidental Company Culture

By Al Levi | July 2, 2019

One of the greatest lessons I got came along very early in my consulting career. I was very fortunate to work with the great Steve Lowry of Lowry Services in Pennsylvania.

Steve shared with me one day as we were pretty far along in our scope of work that other companies he competed with could copy everything he does from his truck design, his marketing, and a whole lot more, but they could never copy his company’s culture.

He was not bragging.

Steve told me one day as we were wrapping up work on one of the staffing programs, “Al, the better I treat my employees, the better they treat my customers and the more successful I have become. When they make customers incredibly happy and feel like they are treated well, they are all in with doing business with my company for life.”Company culture has to be cultivated in every transaction and interaction. It’s either getting better or its getting worse. There is no standing still. It takes work and that work is always ongoing.

What can you do to make company culture better at your company?

Here are just five ways to get you started on a better path based upon the great company cultures I’ve seen and helped make better.