I was doing an onsite meeting with Mike, the owner of a family run 100-year-old plumbing, heating, and cooling business on the East Coast. Around 3 PM I insisted we stop and take a coffee break.
At the coffee shop, Mike expressed to me how relieved he was that what we were doing was working so well, and that things were finally starting to turn around for the better.
I sipped some coffee and then looked up at him and asked, “So, what do you want this business to look like when you’re done building it?”
Mike replied, “I have to admit, I’m not sure what you mean.”
I said, “What do you want this company to be when you’re all done? What is your vision for what happens next?”