The business you’re running today isn’t necessarily the one you need to achieve your goals. I know this is a hard pill to swallow. In fact, most people in this situation will defend the status quo even though their business may be like a “boat”… full of holes and rapidly sinking.
If this is you, you probably need a way to release your emotional attachment to the situation. Here’s an exercise I recommended to my 1-1 clients and really to every contractor to do periodically so they can more objectively evaluate what is going on—and what needs to change.
Imagine for a moment you’ve closed the doors at your existing company and are going to reopen it down the street as a brand-new company.
The goal is that you end up with a business that works right this time and that requires you do a real self-assessment of your business today: