On episode 18 of the Pipeline to Profitability podcast, host Allan Ferguson and I discuss in depth the interconnection between Selling Power and Marketing Power. We also cover the three elements of marketing for a contracting business – marketing budget based on a percentage of sales; a marketing allocation plan for three main marketing drivers, and a marketing calendar, which prescribes when it’s all going to happen, so that you can make sure the phone rings at the right time with the right customers. Be sure to listen because we drill down more deeply into each one of these and explain how everything works together to enable you to run your contracting business with less stress and more success.
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In Episode 3 – Steering the Ship, Matt and I talk about the importance of making sure everybody understands what direction the ship is heading in and taking the time communicate to employees and family the significance of what they do to the bigger picture and include them in the decision making process so they’ll buy into your goals and help drive you toward them. If you’re making those decisions without any input they won’t share your passion. If you do this well, you’ll build a culture rich with accountability and drive.
Family businesses often lack objective benchmarks like manuals that spell out whether a family member is or isn’t doing their job. Without that, all the family dynamics run rampant. In Episode 2 – Defining Job Roles, Matt and I discuss…
Family businesses can be a great thing – not just something you have to put up with. Implementing an organization chart is the first step.
Staffing Power: Powering Your Business Using the 7-Power Contractor Approach Series | The Site Shed Podcast
Al discusses Staffing Power, offering careers rather than jobs, and what you need to do to create a clear path for employees to progress up the ladder.
Operating Power: Powering Your Business Using the 7-Power Contractor Approach Series | The Site Shed Podcast
All the business planning in the world is useless unless it leads to the right action at the right time, done in the right way. In Episode 2 – Operating Power, you’ll learn why it’s critical to create and implement…
Planning Power: Powering Your Business Using the 7-Power Contractor Approach Series | The Site Shed Podcast
Al returns to The Site Shed Podcast for a three –part series to discuss Planning Power, Operating Power, and Staffing power, three of seven key powers contractors can use to run their contracting businesses with less stress and more success.
On episode 022 of the Guys in Trucks Podcast, I talk to hosts Taylor Hill and Carter Harkins about my new book The 7-Power Contractor, and how contracting business owners can run their businesses with less stress and more success. Specifically, I talk about my Meetings Manifesto. I explain why you hate meetings and what you need to do so that you can actually fall in love with them. If you own a truck-based contracting business in the home services industry, you’ll love this interview and this podcast.
In this episode, TSS046, Matt Jones, host of The Site Shed Podcast and I get together for some Tool Box Talk around the systems and processes that my brothers and I developed for our family’s plumbing, heating and cooling business….
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Learn how to run your business with less stress and more success with the 7-Power Contractor