Chat with us, powered by LiveChat

1st Step in Formalizing Recruiting and Hiring


The 1st Step in formalizing your recruiting and hiring process is to realize that recruiting of staff is just like trying to market your company to prospective customers except your marketing to a different target market. You have to sell yourself with a message that resonates with them.

Most help wanted ads I read are all about what you, the owner, wants, the requirements you demand [most of the time because you’re unwilling or incapable of training] or what the company demands [like long hours and low pay…only kidding…well….maybe not].

What’s missing is very little about what you offer to the prospective staff member who’s reading your want ad that would entice them to learn more and to want to join your winning team.

How is this misdirected approach to marketing for great staff different than marketing for great customers by telling the prospective customer what you demand of them to be served by you instead of telling them why you’re the intelligent choice and all the great things you can do for them?

It isn’t.

A great place to reset your mind about being a great marketer who attracts great staff is to read over your current help wanted ads. But this time, read it as if you had a job already but you were interested in finding out what’s out there in the job market. Different, isn’t it.

Once you put on “their” glasses and see it from their perspective, your ads can be rewritten to attract wonderful people.

Let’s get serious. What are you going to offer them to leave a good job and join your? After all, the best employees tend to be already employed so you will need to entice them.

Is it with great wages, a chance for a bonus, health benefits, 401K or something more? If you can’t have a great list of reasons to join, is it because you think you can’t money if you provided all of this?

The fact is great employees make you money and average or worse employees no matter what you pay them don’t. It’s not an invitation to overpay but if they’re hired right and given great orientation training that maximizes their effectiveness once they’re onboard the wages of a couple dollars more or less shouldn’t matter.

If necessary, raise your selling price anywhere from $2.00 to $5.00 an hour and that should cover it. Do the math to make sure it does.

Face it! If you really know what your hourly selling price needs to be, do you think your customers are going to mind a couple of more dollars if in return they get spectacular service from friendly well-trained staff? No!

What you need is a good help wanted ad written from their perspective in the media that will hit your target audience [just like good marketing does when you seek new customers].

Today, it’s a digital world. Online resources like www.craigslist.com has been a wonderful place for my clients to run great help wanted ads.

Just like one size marketing doesn’t fit everywhere so does taking a one size fits all approach to recruiting. Some areas of the country still find good results with a well-written help want ad running a good local paper that is read by your target age group and demographics for the type of staff you’re looking for. Also, paying for a limited test run on job sites like www.monster.com can attract great candidates. Like all marketing, it demands a testing period and measurement of the results so you can allocate your money accordingly.

If you want to get serious about being in the Recruiting, Hiring and Orienting Process at your company, email me at al@7powercontractor.com and I’ll send you a simple one page overview outline template for this critical steps that all my customers use and find super powerful.

Al Levi teaches contractors how to run their businesses with less stress and more success through his book, seminars, webinars and his exclusive 1-to-1 consulting practice.

 Also check out Al’s latest business adventure as part of Zoom Franchise Company at www.zoomdrain.com/franchise-opportunity. It’s a living example of the power of manuals and more— in action.

More Ways to Become a 7-Power Contractor

The 7-Power Contractor book lays out 7 simple business powers to help you run your business with Less Stress and More Success. And now, it's available in paperback, ebook, and audiobook.

The Build Your Operating Manuals (BYOM) Program provides you with 90% done manual templates plus step-by-step instructions on how to edit them, roll them out, train with them.

Get Your Life Back: 7 Secrets of Super Effective Time Management will show you where you time is really going throughout the day so you can begin to get some of it back immediately.

Posted in

Enter Your Info Below

To Get The 7-Power Contractor Cheat Sheet

®

Enter Your Info Below

To Get The 7-Power Contractor Cheat Sheet

®

Enter Your Info Below

To Get The 7-Power Contractor Cheat Sheet

®

DO YOU WANT THE BUNDLE?

THE FULL BUNDLE INCLUDES

Free Chapter plus

The 7-power Cheat Sheet

10 Reasons to Choose Us 

10 Golden Rules for Family Businesses

Close

ENTER YOUR EMAIL TO GET YOUR RESOURCES

Before you leave, do you want the

FREE Book Bonus Materials

Great! We'll send you the bonuses!

What's your best email?

This site uses cookies to improve your experience. By continuing to use this site, you consent to our cookie policy: privacy policy