5 Rules on How to Go Green and Make Money Doing It

The big buzz word is, “Green.” Frankly, I’ve been in the business of saving the planet and I didn’t even know I was doing it.

Way back in the 70s when the first oil shock wave hit, my company knew we better get into the energy saving business or someone else was going to lock us out of our own customers’ basements. And we weren’t going to allow that.

We learned about energy-saving heating systems, water-saving devices, electrical controls and more. When the price was spiking it was a “no-brainer” to sell this stuff. But once the price backed down and we got adjusted to it, we fell back to our old habits and you can see where that’s gotten us.

What you need to understand is that people in general saying they’d like to be “Green” but if you scratch below the surface just a little they vote with their pocketbook.

To really own the “Green Business” and do the world and your company a big favor, you need to:

  1. Be green at your own business. If you talk green but aren’t that’s called “Green washing” and you’ll be exposed for the hypocrite you are
  2. Sell Green for the money it saves and not just because it helps the planet.
  3. Create packages of energy items you can sell that do reduce waste and saves people money.
  4. Invest in the energy audit technology and the training it’s a small price in the long-run to be capable of doing the energy audits and also be the one to provide the solutions.
  5. Become passionate about how going green is the right thing to do and be just as passionate about how going green saves the customer money.

Then, get great at marketing your success stories and begin to move from a commodity service business to a niche service business and reap the rich rewards in ever possible way.

Al Levi teaches contractors how to run their businesses with less stress and more success with operating manuals. To get control of your business and grow the right way, get his Build Your Operating Manuals Online Program at 7powercontractor.com/byom today.

Also, check out Al’s latest business adventure, Zoom Franchise Company, at www.zoomdrain.com/franchise-opportunityIt’s a living example of the power of manuals and more in action.

More Ways to Become a 7-Power Contractor

The 7-Power Contractor book lays out 7 simple business powers to help you run your business with Less Stress and More Success. And now, it's available in paperback, ebook, and audiobook.

The Build Your Operating Manuals (BYOM) Program provides you with 90% completed manual templates plus step-by-step instructions on how to edit them, roll them out, and train with them.

The 7-Power Contractor Radio is a podcast series hosted by Al Levi in which he shares insights on how to better run your business. Listen wherever you are.

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