On episode 18 of the Pipeline to Profitability podcast, host Allan Ferguson and I discuss in depth the interconnection between Selling Power and Marketing Power. We also cover the three elements of marketing for a contracting business – marketing budget based on a percentage of sales; a marketing allocation plan for three main marketing drivers, and a marketing calendar, which prescribes when it’s all going to happen, so that you can make sure the phone rings at the right time with the right customers. Be sure to listen because we drill down more deeply into each one of these and explain how everything works together to enable you to run your contracting business with less stress and more success.