Marketing Power for the Plumbing and HVAC business owners was the topic at hand for my conversation with Josh Nelson, host of the Plumbing & HVAC Marketing Profits Webcast.
In this episode, Josh and I discuss burning questions – and answers about marketing your contracting business. For example, “How much should you budget for marketing?” and “What percent of your revenue should you invest back into marketing my Plumbing and HVAC business?”
I also divulge a proven formula for using direct mail to get the phone to ring at your contracting business with the right customers at the right time. You’ll also learn how to leverage social proof such as reviews and testimonials in your marketing materials to drive even better results.
For more advice on how to drive better marketing results in your contracting business, you’ll want to check out Josh’s book, Internet Marketing For Plumbing & HVAC Contractors – How to Triple Your Sales By Getting Your Internet Marketing Right.