5 Ways to Rev Up Your Sales in Slow Times

Let’s face it: things may be slowing down for you and your company. What’s important now is to develop the ability to make the phone ring.

Here’s what I’m teaching my clients to do right now and it’s paying off for them during these recessionary times:

1.         Send a letter to your customers with an intriguing headline

There’s no better audience to speak to than people who already know you and like you because you’ve already served them well. This greatly increases the chances that whatever you write about will get read.


2.         Use the internet better and your website to catch their attention

You want to make sure the prospective customer who is out there searching the internet can find you. This requires that you learn how to make them find you both for free and by using smart ways to pay for traffic. This is usually done best with professional SEO [search engine optimization] people.

3.         Energize the Outbound CSR


An Outbound CSR is a CSR who has been trained to not just wait to answer the phone but call existing customers who have been seen by Techs about work that was not performed at the time of the call.

This another technique creating calls for my clients right now and if you get disciplined it can do the same for you.

4. Offer discounts on major install work out of season from System Engineers [what I call Sales People]

Every year during our slow seasons, my System Engineers and I would go through our recent proposals and figure out what a reasonable and fair discount would be to offer all our clients for work not done during our busy season.

5. Make money with the sales you do have today and send techs and installers home or to training


If you only have so many calls, you’ll need to make sure your best people are maximizing that opportunity and the rest have to go home.

The only exception for me is when I wanted to accomplish training or cross-training of trades.

Al Levi teaches contractors how to run their businesses with less stress and more success with operating manuals. To get control of your business and grow the right way, get his Build Your Operating Manuals Online Program at 7powercontractor.com/byom today.

Also, check out Al’s latest business adventure, Zoom Franchise Company, at www.zoomdrain.com/franchise-opportunityIt’s a living example of the power of manuals and more in action.

More Ways to Become a 7-Power Contractor

The 7-Power Contractor book lays out 7 simple business powers to help you run your business with Less Stress and More Success. And now, it's available in paperback, ebook, and audiobook.

The Build Your Operating Manuals (BYOM) Program provides you with 90% completed manual templates plus step-by-step instructions on how to edit them, roll them out, and train with them.

Get Your Life Back: 7 Secrets of Super Effective Time Management will show you where you time is really going throughout the day so you can begin to get some of it back immediately.

The 7-Power Contractor Radio is a podcast series hosted by Al Levi in which he shares insights on how to better run your business. Listen wherever you are, even if you're stuck in the truck or office.

Posted in

Leave a Comment

Your email address will not be published. Required fields are marked *

Connect with Al



Free Chapter plus

The 7-power Cheat Sheet

10 Reasons to Choose Us 

10 Golden Rules for Family Businesses


Enter your name and best email so we can send you your bonuses!

Before you leave, do you want the

FREE Book Bonus Materials

Great! We'll send you the bonuses!

What's your best email?

This site uses cookies to improve your experience. By continuing to use this site, you consent to our cookie policy: privacy policy