The first time my dad, Irving, cautioned me about stepping over dollars to pick up dimes, I was still a kid in the business. So, I asked him, “What does that mean?”
He smiled, and in a soft but knowing voice replied, “The urge to save a few bucks can cause you to miss out on big dollars. It’s smart to spend wisely but there are times you have to invest in yourself and your business if you want to make real money. The trick is to work hard on the right things and trust that you will work hard to make it all work out.”
He continued, “There will be times that you’ve had a less than stellar season and money may be a little tight but your trucks don’t care. All they know is they must get fixed or replaced. And the few bucks you’d be tempted to save today will assuredly lead to much more costly expenses or missed opportunities because a vehicle out of commission is bound to happen at the very worst possible time…when you’re busy.”